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Multisensory Impact Of Sport Events 2016

RRP $247.99

Thorsten Tham highlights the fundamental changes that have swept Germany s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

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Science Centres And Science Events

RRP $271.99

The idea for this text stemmed from the fruitful experience gathered during the training course of 9 Nigerian university students organized in Naples from 3 to 18 September 2008 by the team of Fondazione IDIS-Citta della Scienza under the project Science Centre Owerri. The training course turned out to be not only an educational opportunity to acquire knowledge and skills for these students, but also a real and practical tool that later led to the realization of the first Science Festival of Owerri in Nigeria in May 2009. This in turn sparked the idea of creating a highly practical handbook for those who want to face the challenge of developing new projects for the dissemination and socialization of science in developing countries. In these countries, the role of scientific education and training in schools is not sufficient to arouse scientific curiosity among young people and make the population aware of the importance of scientific knowledge in everyday life. Moreover science and technology are indispensable tools for people's empowerment and should be supported with actions that encourage curiosity about science and the intelligent use of technology to bridge the divide with developed countries. It is therefore necessary to set up activities that are carefully targeted to promote and communicate science. The text has been designed as a practical guide to be used in a variety of contexts: scientific events or more structured science festivals, training, the creation of scientific cultural associations, and the development of new science centres. Besides being an excellent tool for training and supporting the design and planning phases, the manual can also be used as a reference work for institutions and local cultural services which have to select projects of this type.


Dynamics And Predictability Of Large-scale, High-impact Weather And Climate Events

RRP $363.99

Based largely on an International Commission on Dynamical Meteorology (ICDM) workshop, this timely volume, written by leading researchers in the field, covers a range of important research issues related to high-impact weather and extreme climate events. Dynamical linkages between these extremes and various atmospheric and ocean phenomena are examined, including Atlantic Multidecadal, North Atlantic, and Madden-Julian Oscillations; Annular Modes; tropical cyclones; and Asian monsoons. This book also examines the predictability of high-impact weather and extreme climate events on multiple time scales. Highlighting recent research and new advances in the field, this book enhances understanding of dynamical and physical processes associated with these events to help managers and policy makers make informed decisions to manage risk and prevent or mitigate disasters. It also provides guidance on future research directions in atmospheric science, meteorology, climate science, and weather forecasting, for experts and young scientists.



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